Card Design

SoFi

Context

Upon joining SoFi, there were two cards. Soon, we will have six. I took over the responsibility of this work, in partnership with a design agency. This work reflects how we launched two new cards in 2024.

Role

I manage the design and manufacturing of all of Sofi’s credit card and debit card products. This includes client relationships with three partners and meeting Mastercard regulations.

Users

All SoFi members and potential members with qualifying credit

Member experience

Touchpoints

It’s not only about how the card looks digitally, in your wallet, or feels in your hands. It’s about usage, whether you’re swiping, dipping, or tapping, we wanted to make sure the design was considered in every scenario.

Card construction

Layers

How our card is constructed plays a critical roll in how you design and print on it. For SoFi, a signature blue colored core was a branding element. That core sandwiches the antennae. You then print your designs on that core, where the base color has implications.

Back Perso

Colored Core

Antennae

Colored Core

Front Print

Printed layers

To create rich colors over a blue core, we needed to somewhat artificially create a white base. Without, colors would never be accurate. As you build the design, you print in plates to create the desired blending, layers, knockouts, and more.

Foil

SoFi Blue

10% White

Embossing

Details matter

What made this project work? Who else was on the team? Who was it for? What drove its final form?

Standard

Mastercard sticker

10% white litho over foil

Ink knockout

for foil passthrough & PLP embossing

Ink knockout to metal foil layer (appearance of metal)

Foil layer

SOFI BLUE

PMS: 234

Appendix

Explorations

For the archives

Exerpts from the two day sprint I led with a design partner. In order, we tested concepts of (1) cross-weave like carbon fiber (2) SoFi’s signature dots with pulses of intensity and (3) Letting brand and naming take center stage.

 

In the end, we failed fast through a wide range of explorations to deliver a set of cards closer to our design family.

Michael Spiegel

Thanks for visiting. Get in touch with me at mspiegel@twopixels.io

 

© 2025 Two Pixels, LLC. All rights reserved.

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Card Design

SoFi

Context

Upon joining SoFi, there were two cards. Soon, we will have six. I took over the responsibility of this work, in partnership with a design agency. This work reflects how we launched two new cards in 2024.

Role

I manage the design and manufacturing of all of Sofi’s credit card and debit card products. This includes client relationships with three partners and meeting Mastercard regulations.

Users

All SoFi members and potential members with qualifying credit

Member experience

Touchpoints

It’s not only about how the card looks digitally, in your wallet, or feels in your hands. It’s about usage, whether you’re swiping, dipping, or tapping, we wanted to make sure the design was considered in every scenario.

Card construction

Layers

How our card is constructed plays a critical roll in how you design and print on it. For SoFi, a signature blue colored core was a branding element. That core sandwiches the antennae. You then print your designs on that core, where the base color has implications.

Back Perso

Colored Core

Antennae

Colored Core

Front Print

Printed layers

To create rich colors over a blue core, we needed to somewhat artificially create a white base. Without, colors would never be accurate. As you build the design, you print in plates to create the desired blending, layers, knockouts, and more.

Foil

SoFi Blue

10% White

Embossing

Details matter

What made this project work? Who else was on the team? Who was it for? What drove its final form?

Standard

Mastercard sticker

10% white litho over foil

Ink knockout

for foil passthrough & PLP embossing

Ink knockout to metal foil layer (appearance of metal)

Foil layer

SOFI BLUE

PMS: 234

Appendix

Explorations

For the archives

Exerpts from the two day sprint I led with a design partner. In order, we tested concepts of (1) cross-weave like carbon fiber (2) SoFi’s signature dots with pulses of intensity and (3) Letting brand and naming take center stage.

 

In the end, we failed fast through a wide range of explorations to deliver a set of cards closer to our design family.

Michael Spiegel

Thanks for visiting. Get in touch with me at mspiegel@twopixels.io

 

© 2025 Two Pixels, LLC. All rights reserved.

Work

Card Design

Credit Card Redesign

Notebooks

Traceable AI

SoFi Small Business

Leadership

Business

Shop

Packages

Questions

Resume

Contact

Legal

Work

Resume

Business

Contact

Card Design

SoFi

Context

Upon joining SoFi, there were two cards. Soon, we will have six. I took over the responsibility of this work, in partnership with a design agency. This work reflects how we launched two new cards in 2024.

Role

I manage the design and manufacturing of all of Sofi’s credit card and debit card products. This includes client relationships with three partners and meeting Mastercard regulations.

Users

All SoFi members and potential members with qualifying credit

Member experience

Touchpoints

It’s not only about how the card looks digitally, in your wallet, or feels in your hands. It’s about usage, whether you’re swiping, dipping, or tapping, we wanted to make sure the design was considered in every scenario.

Card construction

Layers

How our card is constructed plays a critical roll in how you design and print on it. For SoFi, a signature blue colored core was a branding element. That core sandwiches the antennae. You then print your designs on that core, where the base color has implications.

Back Perso

Colored Core

Antennae

Colored Core

Front Print

Printed layers

To create rich colors over a blue core, we needed to somewhat artificially create a white base. Without, colors would never be accurate. As you build the design, you print in plates to create the desired blending, layers, knockouts, and more.

Foil

SoFi Blue

10% White

Embossing

Details matter

What made this project work? Who else was on the team? Who was it for? What drove its final form?

Standard

Mastercard sticker

10% white litho over foil

Ink knockout

for foil passthrough & PLP embossing

Ink knockout to metal foil layer (appearance of metal)

Foil layer

SOFI BLUE

PMS: 234

CMYK: 17 100 6 18

RGB: 166 2 97

HEX: #A60261

Appendix

Explorations

For the archives

Exerpts from the two day sprint I led with a design partner. In order, we tested concepts of (1) cross-weave like carbon fiber (2) SoFi’s signature dots with pulses of intensity and (3) Letting brand and naming take center stage.

 

In the end, we failed fast through a wide range of explorations to deliver a set of cards closer to our design family.

Michael Spiegel

Thanks for visiting. Get in touch with me at mspiegel@twopixels.io

 

© 2025 Two Pixels, LLC. All rights reserved.

Work

Card Design

Credit Card Redesign

Notebooks

Traceable AI

SoFi Small Business

Leadership

Business

Shop

Packages

Questions

Resume

Contact

Legal

Work

Resume

Business

Contact