Card Design
SoFi
Context
Upon joining SoFi, there were two cards. Soon, we will have six. I took over the responsibility of this work, in partnership with a design agency. This work reflects how we launched two new cards in 2024.
Role
I manage the design and manufacturing of all of Sofi’s credit card and debit card products. This includes client relationships with three partners and meeting Mastercard regulations.
Users
All SoFi members and potential members with qualifying credit
Member experience
Touchpoints
It’s not only about how the card looks digitally, in your wallet, or feels in your hands. It’s about usage, whether you’re swiping, dipping, or tapping, we wanted to make sure the design was considered in every scenario.
Card construction
Layers
How our card is constructed plays a critical roll in how you design and print on it. For SoFi, a signature blue colored core was a branding element. That core sandwiches the antennae. You then print your designs on that core, where the base color has implications.
Back Perso
Colored Core
Antennae
Colored Core
Front Print
Printed layers
To create rich colors over a blue core, we needed to somewhat artificially create a white base. Without, colors would never be accurate. As you build the design, you print in plates to create the desired blending, layers, knockouts, and more.
Foil
SoFi Blue
10% White
Embossing
Details matter
What made this project work? Who else was on the team? Who was it for? What drove its final form?
Standard
Mastercard sticker
10% white litho over foil
Ink knockout
for foil passthrough & PLP embossing
Ink knockout to metal foil layer (appearance of metal)
Foil layer
SOFI BLUE
PMS: 234
Appendix
Explorations
For the archives
Exerpts from the two day sprint I led with a design partner. In order, we tested concepts of (1) cross-weave like carbon fiber (2) SoFi’s signature dots with pulses of intensity and (3) Letting brand and naming take center stage.
In the end, we failed fast through a wide range of explorations to deliver a set of cards closer to our design family.
Michael Spiegel
Thanks for visiting. Get in touch with me at mspiegel@twopixels.io
© 2025 Two Pixels, LLC. All rights reserved.
Business
Shop
Packages
Card Design
SoFi
Context
Upon joining SoFi, there were two cards. Soon, we will have six. I took over the responsibility of this work, in partnership with a design agency. This work reflects how we launched two new cards in 2024.
Role
I manage the design and manufacturing of all of Sofi’s credit card and debit card products. This includes client relationships with three partners and meeting Mastercard regulations.
Users
All SoFi members and potential members with qualifying credit
Member experience
Touchpoints
It’s not only about how the card looks digitally, in your wallet, or feels in your hands. It’s about usage, whether you’re swiping, dipping, or tapping, we wanted to make sure the design was considered in every scenario.
Card construction
Layers
How our card is constructed plays a critical roll in how you design and print on it. For SoFi, a signature blue colored core was a branding element. That core sandwiches the antennae. You then print your designs on that core, where the base color has implications.
Back Perso
Colored Core
Antennae
Colored Core
Front Print
Printed layers
To create rich colors over a blue core, we needed to somewhat artificially create a white base. Without, colors would never be accurate. As you build the design, you print in plates to create the desired blending, layers, knockouts, and more.
Foil
SoFi Blue
10% White
Embossing
Details matter
What made this project work? Who else was on the team? Who was it for? What drove its final form?
Standard
Mastercard sticker
10% white litho over foil
Ink knockout
for foil passthrough & PLP embossing
Ink knockout to metal foil layer (appearance of metal)
Foil layer
SOFI BLUE
PMS: 234
Appendix
Explorations
For the archives
Exerpts from the two day sprint I led with a design partner. In order, we tested concepts of (1) cross-weave like carbon fiber (2) SoFi’s signature dots with pulses of intensity and (3) Letting brand and naming take center stage.
In the end, we failed fast through a wide range of explorations to deliver a set of cards closer to our design family.
Michael Spiegel
Thanks for visiting. Get in touch with me at mspiegel@twopixels.io
© 2025 Two Pixels, LLC. All rights reserved.
Work
Card Design
Credit Card Redesign
Notebooks
Traceable AI
SoFi Small Business
Leadership
Business
Shop
Packages
Questions
Resume
Contact
Legal
Work
Resume
Business
Contact
Card Design
SoFi
Context
Upon joining SoFi, there were two cards. Soon, we will have six. I took over the responsibility of this work, in partnership with a design agency. This work reflects how we launched two new cards in 2024.
Role
I manage the design and manufacturing of all of Sofi’s credit card and debit card products. This includes client relationships with three partners and meeting Mastercard regulations.
Users
All SoFi members and potential members with qualifying credit
Member experience
Touchpoints
It’s not only about how the card looks digitally, in your wallet, or feels in your hands. It’s about usage, whether you’re swiping, dipping, or tapping, we wanted to make sure the design was considered in every scenario.
Card construction
Layers
How our card is constructed plays a critical roll in how you design and print on it. For SoFi, a signature blue colored core was a branding element. That core sandwiches the antennae. You then print your designs on that core, where the base color has implications.
Back Perso
Colored Core
Antennae
Colored Core
Front Print
Printed layers
To create rich colors over a blue core, we needed to somewhat artificially create a white base. Without, colors would never be accurate. As you build the design, you print in plates to create the desired blending, layers, knockouts, and more.
Foil
SoFi Blue
10% White
Embossing
Details matter
What made this project work? Who else was on the team? Who was it for? What drove its final form?
Standard
Mastercard sticker
10% white litho over foil
Ink knockout
for foil passthrough & PLP embossing
Ink knockout to metal foil layer (appearance of metal)
Foil layer
SOFI BLUE
PMS: 234
CMYK: 17 100 6 18
RGB: 166 2 97
HEX: #A60261
Appendix
Explorations
For the archives
Exerpts from the two day sprint I led with a design partner. In order, we tested concepts of (1) cross-weave like carbon fiber (2) SoFi’s signature dots with pulses of intensity and (3) Letting brand and naming take center stage.
In the end, we failed fast through a wide range of explorations to deliver a set of cards closer to our design family.
Michael Spiegel
Thanks for visiting. Get in touch with me at mspiegel@twopixels.io
© 2025 Two Pixels, LLC. All rights reserved.
Work
Card Design
Credit Card Redesign
Notebooks
Traceable AI
SoFi Small Business
Leadership
Business
Shop
Packages
Questions
Resume
Contact
Legal
Work
Resume
Business
Contact