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Everything you see here I either produced or managed the eventual end state. I worked on very critical next-gen thinking for how we could rethink our overall user experience. This was also done in concert with developing and building out a design system for the team and company.
Next Generation Design
To understand where you're going, it's good to know where you've been. Below are a few examples of the previous designs.
The new design stays true to the existing brand, but brightens it up to match more of the recent marketing material. There was significant attention given to the information architecture and navigation. A lot of work was driven around identifying the most critical data, and making it always within one-click.
Below are a few examples from an attempt at a very simple onboarding flow. You'll also see the build list and it's steps, along with the breakdown of all the build variants for that component.
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