Teamwork Makes the Dream Work.
Your Idea. My Design.
Better. Together.
Hi, I’m Michael.
I’m a digital product designer with over 10 years of experience. Formerly an architect out of the University of Michigan, I’m now Principal Product Designer for Logikcull in San Francisco. I love to work with clients around the nation to optimize their businesses by solving their unique design challenges.
Fantastic design involves a deep understanding and empathy for the user and their pain points, as well as an enormous capacity to communicate across different teams and personalities. To work cross-functionally, I have a firm grasp of: product management, engineering, Interaction Design, UX, UI, Graphics and Visual, Motion and Animation, User Research, Data Analysis, and Business Strategy.
Although the work of product design is complex, I strategically conceive, refine, and deliver best-in-class products by making complex tasks simple and intuitive for people to use. My work encompasses graphics and identity, architecture and interiors, products and packaging, websites and digital experiences.
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My Design Process
Discover
In this first stage, through research, we empathize with the user’s experience. I help you reveal your knowledge gaps and align your assumptions with real user expectations. With this information, I develop a strategy to support both user needs and business goals. Strategies and deliverables may include:
Goal Analysis • Personas • Workflows • Competitor Benchmarking
Define
Once user and business requirements have been gathered, we regroup with the primary stakeholders. Within an alignment meeting, the team crafts a series of project goals to satisfy as many business and user requirements as possible. This process typically entails smart compromises.
Strategies and deliverables may include:
User Stories • Project Specifications • Design Exercises • Technology Assessment
Design & Develop
To arrive at the best solutions, I manipulate the strategy with creative, out-of-the-box thinking. A cornerstone of user experience design is ensuring intuitive visual structure and presentation of information is correlated with existing user mental models and expectations. I strive to present the right information in the right way, in the right place, and at the right time.
Strategies and deliverables may include:
Sketching • Whiteboarding • Mindmaps • User Journey’s • . Information architecture • Layouts • Clickable Prototypes • Mid to High Fidelity Prototypes
Deliver
Delivery can be the longest stage in the process. I validate prototypes extensively to eliminate risk before passing them onto the development team.
I typically communicate final designs via a high fidelity InVision clickable prototype, allowing developers to get the specs for each individual element. This organized and clear-cut visual communication is essential for all international development teams I’ve worked with. Throughout this development cycle, my goal to build, test, and deploy regularly.
Strategies and deliverables may include:
Mid to High Fidelity Prototypes • Interaction and Motion Design • Code Requirements • Specifications • Developer Pairing Sessions • Build, Test, Finalize
Analysis & User Testing
Design is an iterative process. Analysis and user testing happen throughout the entire design process to ensure we remain on the best path to successful design, as we will always discover possibilities for improvement. With sketches, wireframes, and low-fidelity to high fidelity prototypes, it’s important to validate our assumption. Strategies and deliverables may include:
Usability Testing • A/B Testing • Eye Tracking • Interviews and Focus Groups • Data Analysis