Provide a friendly, flexible, affordable and personalized fitness training experience for women who are pregnant and moms who are looking to regain their “before baby” bodies in a supportive and empowering environment through a customized exercise and nutrition regimen that fits their lifestyle and helps them achieve their fitness goals.
Kinetic inspires energy, strength, and wisdom. The logo mark was designed to stand alone and evoke power. The typeface was chosen to represent motion, flow, and elegance. We chose a pretty bold palette with a number of variations for a lot of design opportunities, but balanced around a strong form element of the woman holding a kettle bell.