Michael Spiegel
Michael Spiegel
Product Designer who loves to solve problems in the ever growing digital world and its ever diverse user.

Hi, I’m Michael

I’m a Design Leader with over 10 years experience, formerly an architect out of Michigan, now located in the Bay Area.

I help to strategically conceive, refine and deliver best in class products to make complex tasks simple and intuitive for people to use. My expertise include digital product experiences, websites, brand and identity, architecture and interiors, products and packaging.


My Design Process



This is all about empathy, strategy, and research. At this stage, I help you to discover knowledge gaps and align your assumptions with real user expectations. I identify a strategy to support both user needs and your business goals. Strategies and deliverables may include:

Goal Analysis • Personas • Workflows • Competitor Benchmarking


Once user and business requirements have been gathered, I often regroup with the primary stakeholders. Within an alignment meeting the team creates a series of project goals. This is where we make compromises with the aim to satisfy as many business and user requirements as possible.

User Stories • Project Specifications • Design Exercises • Technology Assessment


During the design phase I spend a lot of time diverging and thinking outside the box about solutions through any medium best suited for the job. Ensuring that the visual structure and presentation of information in an application is intuitive and correlated with existing user mental models and expectations is a cornerstone of user experience design. I strive to present the right information in the right way, in the right place, and at the right time. Strategies and deliverables may include:

Sketching • Whiteboarding • Mindmaps • User Journey’s • . Information architecture • Layouts • Clickable Prototypes • Mid to High Fidelity Prototypes


Usually delivery is the single longest stage in the process. I validate prototypes extensively to eliminate risk before passing them onto the development team.

I typically communicate final designs via a high fidelity InVision clickable prototype. Depending on the client or project, the format may change. This allows the developers to click on the designed screens and get the specs for each individual element. Having experienced many development teams based around the world this visual matter-of-fact communication is essential. Throughout the development cycle my goal is that we build, test, and deploy regularly.

Mid to High Fidelity Prototypes • Interaction and Motion Design • Code Requirements • Specifications • Developer Pairing Sessions • Build, Test, Finalize

Analysis & User Testing (This happens throughout)

With sketches, wireframes, low-fidelity to high fidelity prototypes it’s important to validate if our assumptions are correct. Design is an iterative process. There are always improvement to be made, informed by testing and our users. I inject testing at every point in the process as an integral part of an iterative design process. Strategies and deliverables may include:

  • Usability Testing • A/B Testing • Eye Tracking • Interviews and Focus Groups • Data Analysis



Let’s Talk Design